Monday, May 18, 2020
Does Advertising Unhealthy Food to Children in America...
Does Advertising Unhealthy Food to Children in America Cause Obesity? Executive Summary Since the 1970’s the United States has been witness to a growing epidemic of childhood obesity tripling and in some instances quadrupling. Due to this major health concern it is believed that the advertising of unhealthy foods is the cause of childhood obesity in America. Majority of the advertising is done via television, which promotes fast food or â€Å"junk food†and is usually low in nutrition and high in sugar and sodium. The Federal Trade Commission, Institute of Medicine, and various health interest groups understand the issue at hand, and have considered taking preventive measures to stop this problem. Understanding the†¦show more content†¦2). Many of the advertisers feel that their commercials do not have much of an impact on children’s weight, so let’s discuss the content and methods of advertising they use. Out of all of the advertisements on television, according to Warren et al. (2008) breakfast ads, such as cereal covered for as much as â€Å"half of all food commercials†, and â€Å"fast-food ads†accounted for a little less. Out of all the food ads on television these two groups â€Å"represented the majority†that are targeted towards children (p. 3). So the evidence is there and it’s clear to see who the target market is. According to Zimmerman and Bell (2010) â€Å"The typical first-grade child can already recognize and respond to more than 200 brands†(p. 4). Children seem to be the main focus for the greater part of food advertisements, which tend to be extremely unhealthy. There is a method to advertising and the agencies have an understanding that children have a particular pattern for what is known as their peak viewing hours. Studies have shown that children have the tendency to watch television more often on Saturday mornings and evenings, as well as Sunday evenings. It was noted by Zimmerman and Bell (2010) that during the weekends, children were more likely to view unhealthy food commercials â€Å"every 5 minutes†(p. 4). So during these days, this would be the ideal time for advertisers to target kids.Show MoreRelatedObesity : Obesity And Obesity1472 Words  | 6 PagesObesity in our society continues to grow at an alarming rate. America is the richest country but has the largest population of obese people in the world. â€Å"Nearly 36.5% of American’s are obese (Adult Obesity Facts).†It is important to note that obesity is defined as having a Body Mass Index (BMI) of â€Å"30% or more†(The Socioeconomic Causes o f Obesity). People become obese over times for many reasons like feeling there is less of a need to exercise and eat healthy. There are also more fast food selectionsRead MoreThe Dietary Influences Of Childhood Obesity Essay1435 Words  | 6 Pageschildhood obesity throughout the United States than ever before. 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